Meko Press Releases

EMEA Desktop Monitor Market Shrinks Again in Q2 2009

DATE: 19^th August 2009

The latest data from Meko's DisplayCast Desktop Monitor market intelligence has revealed that the EMEA desktop display market for Q2 2009 shrank again after a difficult quarter for vendors in both the consumer and commercial sectors. Preliminary data shows the market dropping to 8.9 million units, a fall of 21% from last quarter and 24% year on year. The market value did not drop as steeply as volume and was down only 18% quarter on quarter. The value dropped less than volumes because the volumes of the smaller sizes dropped more than those of the larger sizes, so the larger sizes represented an increased proportion of the overall market. In addition panel price rises are now impacting consumer buying prices. The value did, however, drop year on year by 41% reflecting the panel price drops from the same period of last year.

"The market volume decline in Q2 was expected, but has taken us back to market values that were last seen nearly ten years ago in 2000.", commented Paul Butler, Analyst Director at Meko, "With the continuing financial situation squeezing the Eastern European sector, and no growth in the middle East and Africa, the result was in line with our previous forecast. A slowing in the rate of value drop was welcome."

An analysis of the preliminary data covering the top 20 brands revealed that only Viewsonic in 11th place and Iiyama in 16th place managed to grow business quarter on quarter. Asus showed the biggest reduction, at 67% quarter on quarter, after a strong first quarter in 2009. Meko believes that the drop in sales in Q2 reflected inventory still in the channel after the strong Q1. On an annual basis, LG, Acer, Hannspree, AOC and Iiyama all showed year on year growth.

The top five brands for volume in the second quarter were Samsung, with 22.9% market share, followed by LG at 16.5% and Acer, a close third with 15.5%. The final two were HP with 12.2% share of the volume and Dell with 9.2%. The market share order for value in the EMEA market was exactly the same as for volume. However all top five brands showed reduced turnover for the consecutive quarters and from the same period of last year.

The preliminary data also showed that the 19" wide LCD format remains the largest selling size with 30.5% of the market, down from 36% in the previous quarter. 22" wide LCD was up 6% to 19% of the overall market and 23" wide LCD was up 3% to 9% of the market. 15" LCD models in both conventional and wide formats represented less than 1% of the market in Q2, even with the volumes combined. The significant drop was in 17" LCD conventional 5:4 format products which went down 5% to 10.5% of the market while the 19" LCD conventional 5:4 format made gains of 2% to finish at 18% of the market.

"The size split of the LCD market shows growth in the share of larger sizes while there has been a significant reduction in the smaller sizes. The conventional LCD markets are suffering a shortage of 17" 5:4 monitor LCD panels", continued Butler, "with many brands unable to secure full allocations. Generally there has been a tight supply situation throughout the quarter but the market decline is a demand reduction rather than a shortage of supply".

ENDS
Notes to Editors:
Analyst comment and graphs to support the data are available on request. Please contact Clare Carr via clarec@meko.co.uk or call on +44 (0)1252 835385.

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