Meko Press Releases


EMEA Desktop Monitor Market 'Hits the Wall' in Q4 2007


DATE: 20th February 2008
Having experienced successive quarters of exceptional year on year growth in the first three quarters of 2007, the fourth quarter of the year proved to be extremely tough for those in the desktop monitor business in Europe, the Middle East and Africa (EMEA).

According to the latest preliminary data from Meko Ltd., the market showed a year on year decline in volume sales with shipments down by more than 10% to just over 15.5 million units. This meant that sequential growth was far below the company's forecast as well as being significantly below the expectations of the majority of suppliers to the market. "There's evidence that the tightening of consumers' spending belts due to the general economic situation has hit sales in this part of the market", noted Pete Gamby, research director at Meko. "This, combined with the continued trend towards notebook PCs and away from purchases of desktops, meant that several major suppliers reported a drop in sales compared to Q3 2007", he added.

By vendor, Samsung and LG again topped the table for the region although LG showed a decline in sales compared to the previous quarter. Samsung weathered the storm and saw another record sales quarter with sales topping 3.1 million units for the first time.

The remaining slots in the top five were taken by Dell, HP and Acer. Here too, fortunes were mixed with HP showing both sequential and year on year growth whilst two of its key PC market rivals had negative year on year growth. Both Acer and Dell have undergone significant changes in the past quarter and there are indications that inventory management affected sell-in during the final quarter of 2007.

Outside the top five, Asus continues to build its share and rose to seventh in the market for the period with sales increasing by 300% year on year. Others doing well in the top twenty include NEC Displays and Eizo Nanao. These specialist display suppliers have stuck at what they do well and have grown sales in a declining market whilst maintaining good price premiums. In contrast, some of the biggest casualties during the period were the lower-priced brands.

For comment, interviews or data, please contact:
Clare Carr
Marketing Executive
clarec@meko.co.uk
+44 (0)1252 835385


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