Meko Press Releases


EMEA Desktop Monitor Market Struggles In Q1 2006
DATE: 5th May 2006
Following over-supply into the channel in Q4 2005, the EMEA desktop monitor market showed a larger than expected decline in sales in Q1 2006. According to preliminary data compiled by Meko, shipments of CRT and LCD monitors exceeded 12.9 million units for the period but this reflects a more than 22% sequential decline in sales.

There was the usual seasonal decline for some vendors but others saw shipments drop much more than is usual in the first quarter as a result of the over-supply in the last period of 2005. "We had expected to see some problems for a few of the suppliers who over-stocked their channels at the end of last year but the problems seem to have extended more or less throughout the market", noted Pete Gamby, research director at Meko. "The company with the biggest challenge in Q1 amongst the top ranking suppliers was Acer", he added. The company was named by some sources (along with Benq and LG) as amongst those that had excess stock in the channel going into the start of the new year.

By vendor, it was again Samsung that ranked as the top supplier by volume with sales of more than 2.9m units. Sales were down compared to Q4 but by less than the overall market. An indication of the strength of the Korean monitor maker was that it was able to grow its sales sequentially in the German-speaking countries and also in the Benelux countries. Both of these regions would normally be expected to see a seasonal drop in shipments.

In second place, Dell was also able to continue to out-perform the overall market with shipments of more than 1.5m units and a seasonal decline of just 7%, according to Meko's preliminary data. "As always, Dell has been able to move its pricing quickly to respond to market conditions - this is a luxury some of the other suppliers have not been able to afford or to follow", noted Gamby.

HP performed well in third place in the table with sales dropping by only 3% compared to the previous quarter. "HP was the best performer in the top ten in terms of the change in sales compared to Q4", said Gamby. "There was only one account amongst those that we track in EMEA to see sequential growth and that was Gateway/eMachines which is benefiting from a renewed interest in the European PC market", he added.

The top five vendors accounted for over 55% of shipments in Q1 leaving the rest of the suppliers to battle to obtain a more than 6% share each.

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Notes to Editors:

Table/chart available on request:
DisplayCast Preliminary Q1 2006 Shipments - EMEA

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