Meko Press Releases |
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European Adoption of Large Size LCD Monitors Ramps Up
DATE: 09th December 2002
The popularity of large size LCD monitors with European users is well ahead of expectations according to the latest data from Meko's DisplayCast market research service. The results of the analysis of the volume and value market data for Europe, published in the November edition of DisplayCast, show that unit sales of 19" class LCD monitors grew by more than 120% quarter on quarter. This growth rate was nearly twice that predicted by Meko and clearly demonstrates that users are willing to invest in larger displays once they see that the product offers real value for money. In fact, the average selling price of monitors in this category went up by 15% from just over $1,360 to more than $1,570. This indicates that higher specification products which command higher prices were also in demand. "We were a little surprised by the rapid take-up of this class of product", noted Meko MD Bob Raikes. "In particular, sales in Italy were very good, increasing more than tenfold with Acer leading the market in that country. The company has established itself very well in the PC market in Italy and no doubt is seeing the benefits of that in its LCD monitor sales". Elsewhere in Europe, unit sales growth was not as dramatic as in the style-conscious Italian market. Nonetheless, volumes in the German-speaking countries (Austria, Germany and Switzerland) more than doubled sequentially and in the western regions of Europe strong growth was also seen in countries such as Belgium and Denmark. Notably, the UK market did not grow as quickly as would be expected, showing only a 32% quarter on quarter increase. "The financial and banking sector in the country was one of the major markets for 18" LCDs when that class of product first arrived on the market but it seems that perhaps those companies that invested in large size LCD monitors early on are not yet ready to upgrade", commented Raikes. In the 17" screen size class, rapid price reductions also boosted the market with a 28% sequential rise in unit sales. Year on year unit sales of 17" class LCD monitors in Europe have grown by more than 290% to nearly 500,000 units in Q3 2002. The top three vendors in this class are Dell, HP and Samsung. The price-sensitive 15" segment saw a slowdown in year on year growth with unit sales up 72% compared to Q3 2001. Despite this, unit sales stood at more than 1.5m units and nearly equalled the record high sales of Q4 2001 when average selling prices were actually higher. By vendor, it was HP that topped the unit sales table in Q3 with Samsung in second place and Dell in third. Of the top three, Dell shows the strongest year on year growth with its volume for the period up by more than 170%. The latest edition of Meko's Display CRT and LCD reports are available to existing subscribers now. For more information on becoming a subscriber to the reports, please contact Bob Raikes on +44 (0)1276 22677. Meko is a specialist market research consultancy and publisher providing advice and data for the European displays market. For information on its range of reports and the Display Monitor newsletter call +44 (0)1276 22677, e-mail sales@meko.co.uk or visit http://www.meko.co.uk. You can also purchase Meko reports in the USA from DisplaySearch, the worldwide leader in flat panel display market research and consulting. Please contact DisplaySearch at Tel: +1 512 459 3126, Fax: +1 512 459 3127, email: info@displaysearch.com or Web: http://www.displaysearch.com. ends Notes for editors: A executive summary of the LCD and CRT reports is available to editors only on request (see below for contact details). A graphic to accompany this release is also available on request. For more information about Meko contact: E-mail: bobr@meko.co.uk Tel: +44 (0)1276 22677 http://www.meko.co.uk If you would like to receive press releases from Meko as soon as they are available, please send a blank email to: ListServer@meko.co.uk, with the subject line 'Subscribe MekoNews'. |