In the highly competitive TV marketplace it is necessary for marketeers to keep up to date with market trends and to have the right information for forward planning. Using only historical information can create an inaccurate picture of the market, like 'trying to drive using the rear view mirror'.

The DisplayCast Advanced TV service from Meko Ltd is a highly regarded source of accurate data and analysis. Containing comprehensive, actionable information, the DisplayCast service looks at sales and pricing to provide the rich data necessary for decision making. Covering the whole of Europe, the service encompasses LCD, plasma and CRT technology and gives forecasts that are ideal for TV marketeers to use to plan current and future sales and marketing strategies.

Authoritative independent market analysis for TV marketeers

Subscribers to DisplayCast benefit from a wide range of marketing information - such as product features, pricing details and analysis of key market issues. The information is delivered regularly throughout the year.

The Meko DisplayCast service is a revolution in data access. Meko is making available its full product (>10,000 LCD entries) and price databases (around 1,500,000 entries in total) through its MekoQlik analysis tool. MekoQlik is a powerful piece of software that instantly allows you to see the data you want in the format you prefer. The very latest Meko data is available to you through MekoQlik, making sure your business has the analysis it needs at any time and allows you to follow trends and product introduction by brand, geographical area, feature or any combination of these

The DisplayCast Advanced TV Range

There is a range of different levels of service within the DisplayCast ATV range of reports.

• The Lite service is ideal for companies only wishing to know the basic quarterly data for volumes, values and pricing.

• The Standard level of service adds regional forecasts with sales and historic pricing analysis, plus monthly price listings.

• The Strategy service contains sales data, forecasts, ad-hoc consultancy and presentations and is really a 'full service' package designed for those that want more information, but less data!

• The Pricing and Features Module provides fresh, accurate data which gives real meaning to your marketing analysis.

• The Product Feature Module details product features by brand.

Full details of all the options available.

For further information or to order any of the DisplayCast ATV service reports, please contact the Meko sales office.